Users study 🧑🧑
Talking to them
To understand the pain points I conducted interviews with 5 users. They discussed their past experiences, including their pains and preferred features
Flowers have recently become a popular commodity and have gradually become a new joy in young people's lives.
The number of flower shops and people looking to buy flowers is constantly increasing; social media photos and videos with the appearance of flowers are no longer strange.
However, there are still few mobile apps for the purchase of this item online.
I conducted interviews and created empathy maps to understand the users I'm designing for and their needs
Two primary user group identified through research was:
1. Working adults who want to decorate their personal space with flowers but don't have time to go buy directly
2. People who want to buy and send gifts to their partner on special occasions
This user group confirmed initial assumptions about Gentle Garden customers, but research a so revealed that time was not the
the only factor limiting users from buying flowers at the store.
Other user problems include obligations, interests, or challenges that make it difficult to purchase flowers or go to stores in-
person.
To understand the pain points I conducted interviews with 5 users. They discussed their past experiences, including their pains and preferred features
After conducting the usability studies, I found that the personalization options were not clear and detailed enough, and the product information was confusing for users.
The app makes users feel like Gentle Garden really thinks about how to meet their needs.
One quote from peer feedback:
“The app made it so easy and fun to customize my own bouquet! I would definitely use this app as a go-to for a beautiful bouquet.”
While designing the Gentle Garden app, I learned that the first ideas for the app are only the beginning of the process.
Usability studies and peer feedback influenced each iteration of the app’s designs.
